How we launched, optimised and continue to manage Zylkene's product listing on Amazon to maximise reach and sales - Pet Supplements
Zylkene is a calming supplement for cats and dogs from leading animal health company Vetoquinol. Formulated from natural milk protein, Zylkene can help pets cope with challenging situations inside and outside the home. Available in capsules and, more recently, in a chew format.
Awareness, Intent and Purchase
eCollective was tasked with maximising the potential of Amazon Vendor Central to launch Zylkene and drive awareness. The client also understood the power of Amazon as a search engine in its own right and needed our help to optimise all listings to achieve maximum visibility among pet owners.
Competitor research and audit
A deep-dive into SEO to optimise all copy and listings
Maximise our specialist Amazon know-how to create impact and conversion
We applied our usual detailed approach to the project, carrying out an extensive competitor audit on and off Amazon including listing/keyword listing/USPs/imagery/AMS activities/marketing packages. We used this in tandem with Zylkene's own internal research. This gave our client a valuable 360 view of current market activity and ensured we didn't miss a trick in our creative and strategic response.
First up, we applied our experience and know-how to create a bullet-proof listing on Amazon Vendor Central. Then, to support the launch of Zylkene, Amazon's advertising platform, AMS, played a huge role. We used AMS strategically including Sponsored Brand Ads to drive awareness and, ultimately, those all-important conversions. Sponsored Display Ads also played a vital role in retargeting.
The results speak for themselves: our activity generated £25k sales in the first month of launch.
Product listing (title, bullet points, product description)