We executed a sales bundle and corporate video for a new category and species range for global bioscience innovators, Chr. Hansen - Pet Health & Nutrition.
Chr. Hansen is a Danish-based global bioscience company that develops natural microbial ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. Their focus is on being natural and sustainable in everything they do. They are leading in the field of the microbial solutions world-wide.
We were asked to develop and produce a sales bundle and corporate video for a new category and species range for Chr. Hansen - Pets Health & Nutrition. The video’s objective in particular was to support the launch of the pet category as part of a full IMC bundle to launch their 3 new products to major pet-food manufacturers. Its main goal was to present Chr. Hansen as the scientific experts for sustainably-made microbial solutions for pet food brands. The secondary message was about partnering with these brands to drive innovation.
Corporate video production as part of larger technical sales IMC bundle delivery.
We drew on our expertise within the pet-food sector to pull together clear messaging that would appeal to both the technical and marketing internal team members of the target pet-food companies. We brought in a leading scientist with 25 years experience of R&D and pet-food formulation to ensure we got the tone just right.
Technical sales bundle (confidential)
The launch and management of a new CRM programme to build awareness and value creating loyalty with an engaged base of customers – Child Nutrition