The launch of a suite of explainer videos to provide support to veterinary professionals in Practice. Covering all aspects of cremation, waste management and bereavement.
CPC is one of the UK’s leading pet crematoria with over 40 years of cremation expertise. It provides a range of compassionate pet cremation services to veterinary practices and their clients, including professional bereavement support and care.
CPC is the only company in the pet cremation industry offering a total veterinary waste solution with coverage for the UK and Ireland.
Training is becoming increasingly more important to help support busy veterinary professionals in Practice. CPC currently offer in-house training but wanted to make training easier to access from anywhere and at any time. So, eCollective were briefed to develop a suite of online training and explainer videos.
Waste Segregation Compliance
Official Document Completion
Introduction to Cremation
To understand the objectives of the different types of training required, we worked closely with the internal training manager to ensure best results were delivered. Here at eCollective we understand that completion of official documents can be seen as tiresome, or a chore, and that waste segregation can be quite confusing. Cremation and bereavement training are sensitive subjects and need to be handled with care, compassion, and respect, so choosing the right style of video was key to the success of the videos.
Our challenge was to create a look and feel that could run across dry subject matter as well as sensitive content. Our aim was to use easy to understand, clear messaging, to create engaging videos, making training a pleasurable experience.
The explainer videos were created in an animated style, and instantly recognisable and synonymous with CPC training brand.
Suite of training videos covering four separate topics
How to complete official documents:
How to segregate waste and be compliant:
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