Creating a more agile and digitally-focused marketing support package
FRONTLINE® is part of the Boehringer Ingelheim Animal Health UK Ltd Group. FRONTLINE® brand products deliver fast acting, over the counter flea and tick protection for dogs and cats.
Leveraging our expertise to create a watertight digital marketing strategy
BI’s eCommerce channel was a significant contributor to sales but needed a much more proactive approach from a trade marketing perspective. eRetailers needed a much more agile and digitally focused support package.
Develop a cohesive digital marketing strategy
Developed an eCommerce trade digital marketing strategy. Provided day-to-day management of internet Key Accounts for one year for a maternity cover and for other years, providing all the digital assets to support eRetailers. Built and executed a geo-targeted display campaign to drive store traffic to Waitrose. Built and executed AMS sponsored ad campaign for Amazon.
Geo-targeted Display Campaign
Amazon AMS Campaign
5 star service. Strategically aligned, excellent executions for our FRONTLINE on-line business and campaigns. Pleasure to have eCollective as our lead digital agency partner.’
We used influencers to create a buzz around a new product format and drive awareness of the brand in a highly competitive market - Health & Nutrition
The launch of a suite of explainer videos to provide support to veterinary professionals in Practice. Covering all aspects of cremation, waste management and bereavement.
We executed a sales bundle and corporate video for a new category and species range for global bioscience innovators, Chr. Hansen - Pet Health & Nutrition.