FRONTLINE®

Creating a more agile and digitally-focused marketing support package

Client Profile:

FRONTLINE® is part of the Boehringer Ingelheim Animal Health UK Ltd Group. FRONTLINE® brand products deliver fast acting, over the counter flea and tick protection for dogs and cats.

The Mission

Leveraging our expertise to create a watertight digital marketing strategy

BI’s eCommerce channel was a significant contributor to sales but needed a much more proactive approach from a trade marketing perspective. eRetailers needed a much more agile and digitally focused support package.

Develop a cohesive digital marketing strategy
Social Media
Account Management
eCommerce

The eCollective approach

Developed an eCommerce trade digital marketing strategy. Provided day-to-day management of internet Key Accounts for one year for a maternity cover and for other years, providing all the digital assets to support eRetailers. Built and executed a geo-targeted display campaign to drive store traffic to Waitrose. Built and executed AMS sponsored ad campaign for Amazon.

Geo-targeted Display Campaign
Amazon AMS Campaign
Web banners
Product Imagery
Digital Toolkits

The results

32
Channel Growth
9
Gained Share Points
32
Channel Growth

What the client had to say...

5 star service. Strategically aligned, excellent executions for our FRONTLINE on-line business and campaigns. Pleasure to have eCollective as our lead digital agency partner.

CLIFFORD CHEN, SNR TRADE MARKETING MANAGER BOEHRINGER INGELHEIM

Sound familiar?

Whether you're finding yourself in a similar situation or you have another project you would like to discuss, get in touch and find out how we can help you acheive your mission too!
GET IN TOUCH
ensure nutrivigor ready to drink influencer marketing campaign
STRATEGY, INFLUENCER CONTENT & SOCIAL MEDIA AD CAMPAIGN
Ensure Nutrivigor

We used influencers to create a buzz around a new product format and drive awareness of the brand in a highly competitive market - Health & Nutrition

Woman hugs St Bernard Dog in CPC Cares explainer video
CONCEPT, DESIGN, SCRIPTWRITING & ANIMATION
CPC Cares

The launch of a suite of explainer videos to provide support to veterinary professionals in Practice. Covering all aspects of cremation, waste management and bereavement.

Tablet and laptop show scenes from Chr Hansen corporate video
Strategy, Video & Animation
Chr. Hansen Corporate Video

We executed a sales bundle and corporate video for a new category and species range for global bioscience innovators, Chr. Hansen - Pet Health & Nutrition.

Ready to get started?
Get in touch
© ecollective 2022. All Rights Reserved.
Supportscreen tag
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram