The launch and management of a new CRM programme to build awareness and value creating loyalty with an engaged base of customers – Child Nutrition

Computer screen and tablet show examples from PaediaSure Shake website

Client Profile:

PaediaSure Shake is part of the consumer portfolio of brands from global healthcare company Abbott. PaediaSure Shake is a supplement for kids containing 6 key nutrients and 26 vitamins and minerals to support their healthy growth and immunity .

The Mission

PaediaSure Shake is a relatively new brand in the kids' supplements market. Having established distribution and communication channels, its next stage of development was to launch a CRM programme to build awareness and value creating loyalty with an engaged base of customers. eCollective were briefed to develop, launch and manage the CRM programme.

CRM strategy
CRM programme build
Content creation, email design and implementation
CRM technical advice
Data analytics and reporting
CRM programme management

The eCollective approach

Cross functional working within the client organisation was essential to deliver this project. We were able to work with internal local and European teams, as well as other external partners, to ensure the best result was delivered for the brand. Here at eCollective we focus on the ‘why’ not the ‘what’. It’s easy to report on open rates and click-through, but the real value is why customers are interacting with your brand.

CRM customer flow plan
Journey designs
Email and landing page designs
Report building
A/B testing plan and delivery
Content development

The results

Year One
Sign up target hit
Open rate
the target testimonials received

Sound familiar?

Whether you're finding yourself in a similar situation or you have another project you would like to discuss, get in touch and find out how we can help you acheive your mission too!
Tablet and laptop show scenes from Chr Hansen corporate video
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We executed a sales bundle and corporate video for a new category and species range for global bioscience innovators, Chr. Hansen - Pet Health & Nutrition.

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