Ecommerce Agency for Stores That Need to Grow
The store and the marketing that feeds it, planned as one system. Shopify builds, conversion work, media and retention, judged on profit rather than on sessions.
Brands we work with
What Our Ecommerce Services Cover
Store builds and migrations
Designing and building the store, or moving it from a platform that is now costing you more than it returns.
Conversion rate optimisation
Research, hypotheses and testing across the journeys that carry the most revenue, so more of the traffic you already pay for turns into orders.
Ecommerce marketing
Paid media, search and marketplace visibility, planned against the same margin targets as the store rather than against channel level metrics.
Retention and lifecycle
Email, segmentation and automated flows, because the second order is where most ecommerce profit is actually made.
Analytics and tracking
Measurement that survives consent, attribution that reflects reality, and reporting that shows profit rather than revenue alone.
Shopify Builds, Migrations and Development
Most stores we work on run on Shopify, and the platform decides more than people expect. Theme structure affects speed, speed affects both conversion and search visibility, and the app stack quietly accumulates until it is the reason the site is slow.
The work covers new builds, replatforming from another system, theme development where a template cannot do what the brand needs, and the ongoing improvements that keep a store from ageing between redesigns. For larger operations, Shopify Plus adds the checkout control, automation and multi store handling that a growing brand eventually needs.
- New builds
- Replatforming from another system
- Theme developmentWhere a template cannot do what the brand needs.
- Ongoing improvementSo a store does not age between redesigns.
- Shopify PlusCheckout control, automation and multi store handling.
Conversion Rate Optimisation, Tested Rather Than Guessed
CRO has a reputation for button colours, which undersells it. Done properly it is a research discipline first, and the testing is what confirms the answer rather than what finds it.
Find where revenue leaks
Analytics, session recordings, on site search, support tickets and checkout drop off. The largest opportunities are usually specific and unglamorous rather than site wide.
Form a hypothesis worth testing
A statement about why visitors behave as they do and what should change it. Tests without a hypothesis produce results nobody can learn from.
Test at a size that means something
A test needs enough conversions to distinguish a real effect from noise. Where volume is too low for that, we make reasoned changes and measure at a period level instead of pretending a small sample is a result.
Keep, discard and record
Winners are implemented properly, losers are documented, and both feed what gets tested next. The record of what did not work is worth as much as the list of what did.
What You Can Afford to Pay for a Customer
Most ecommerce problems presented as a media problem are really a margin problem. When a competitor can pay twice as much for the same click, it is usually because their repeat rate is higher, their average order value is larger or their conversion rate is better, not because their targeting is cleverer.
That is why the store, the conversion work and the retention programme sit alongside the media in one plan. Improving conversion raises what every channel can afford to bid. Lifecycle flows raise the value of a first order, which changes the entire acquisition maths. Media alone, on a store that converts poorly and never sees a second order, gets expensive quickly and then gets blamed.
It also decides what we recommend first. If the store leaks at checkout, spending more on traffic makes the leak larger. We would rather fix that and then scale.
Where the Store Meets Every Other Channel
Paid media pays for every friction on the page
Paid media delivers a visitor to a page you control. If that page loads slowly, hides delivery costs until checkout or asks for an account before purchase, the cost per order rises in the ad account while the cause sits on the site.
Search brings the buyers who are already deciding
Category and product pages capture demand that exists whether or not you advertise, and unlike media it does not stop when the budget does. SEO and paid work best planned together, with the paid data deciding which pages are worth the investment.
The marketplace is part of the picture, not a rival
Many customers will buy on Amazon regardless. Deciding which products belong where, at what price, is a commercial decision worth making deliberately rather than leaving to whoever lists first.
Retention decides what growth costs
Acquisition gets cheaper when the second order is automated. Segmentation and lifecycle flows built alongside the store change what the media plan can afford, which is why CRM and email are not left until later.
Selling Regulated Products Online
In pet and animal health, product pages carry claims governed by Veterinary Medicines Directorate requirements, and the same rules follow the product into ads, emails and marketplace listings. Handling that at template level rather than page by page keeps a growing catalogue compliant without adding a review cycle to every product launch.
See our pet and veterinary workTell Us Where the Store Is Losing Money
A launch, a replatform, a growth target that the current cost per order cannot reach, or traffic that arrives and does not buy. Tell us the numbers you are working with and we will come back with what we would change first.
Start a conversationEcommerce Questions, Answered
Shopify or Shopify Plus?
Most brands do not need Plus, and the ones that do usually know why. It earns its cost when you need checkout customisation, higher volume, automation across workflows or multiple stores for different regions. Below that, standard Shopify with a well built theme does the same job for less. We will tell you which of the two fits your volume and your workflows, so the platform cost matches what you actually use.
Can you migrate us from another platform?
Yes, and the search side of a replatform matters as much as the data side. Products, categories and content all need mapping to their new URLs before launch, with redirects in place on day one. Handled properly a migration is invisible in your organic traffic. Handled late it is the most expensive mistake in ecommerce.
How much traffic do we need before CRO is worth doing?
Enough for a test to produce a trustworthy result, which depends on your conversion rate as much as your visitor numbers. Below that threshold, formal testing gives false confidence, and the better approach is research led improvements measured over longer periods. We will tell you which situation you are in, and recommend the approach your traffic can actually support.
Do you handle apps and integrations?
Yes, and part of the job is reducing them. App stacks grow because each one solved a problem on the day it was installed, and the cumulative effect on speed is rarely reviewed. We audit what is installed, what it costs in performance and subscription, and what can be replaced by a theme change.
Who runs the store day to day after launch?
Whichever arrangement suits you. Some clients take it in house with training and documentation, some keep us on for ongoing development and optimisation, and some split it. What matters is that it is agreed at handover rather than assumed.
How do you report on performance?
On the numbers that decide whether the business is growing profitably: revenue, contribution after media and cost of goods, conversion rate, average order value and repeat rate, with channel detail underneath. Revenue alone hides too much, particularly when discounting is doing the work.
