Social Media Agency for Feeds Worth Following
Strategy, content, community and creator partnerships, planned around what your audience actually looks for and shares. Social media management services for brands that want the channel to do a job, not just to exist.
Talk to the teamBrands we work with
Organic Social and Paid Social Are Two Different Jobs
It is worth being clear about this early, because the two are often sold as one thing and they answer to different measures.
Organic social. Building an audience that chooses to follow you, producing what keeps them there, and handling the conversations that follow.
Buying placements to reach people who have not chosen to follow you, at whatever scale the budget allows.
Judged on depth: saves, shares, messages, the quality of the community and the branded search it produces.
Judged on cost per acquisition and incremental sales.
Works slowly and compounds. What you publish stays.
Works immediately and stops when the budget stops.
Most brands need both, and they work best when the same team plans them, because the organic feed is where a message is discovered and the paid budget is where a proven message is scaled.
See our paid social serviceWhat Our Social Media Management Services Cover
Social media strategy
What each channel is for, who it speaks to, what gets published and how often. The document everything else is judged against.
Content production
The photography, video, motion and copy that fill the calendar, made for the platform rather than adapted to it.
Community management
Daily moderation, replies in your tone of voice, and agreed routes for the questions that need someone else to answer them.
Influencer marketing
Creator sourcing, briefing, contracts and measurement, with partnerships chosen on audience fit rather than on follower count.
How a Channel Plan Gets Built
A content calendar is easy to produce and hard to justify. Ours starts from evidence about the audience rather than from a list of awareness days.
- 01
Listen and search
We look at what your audience asks in search, what they discuss in communities and comment threads, and what performs for adjacent brands. Search demand and social conversation rarely say the same thing, and the gap between them is usually where the useful content sits.
- 02
Set channel roles
Each channel gets one job. Discovery, community, service, recruitment. A channel with one clear job outperforms a channel asked to do everything.
- 03
Define pillars and cadence
Three or four content pillars, each with a purpose and a realistic production requirement. Cadence is set by what can be sustained, because consistency beats volume on every platform.
- 04
Publish, read, adjust
Performance is read at the level of the pillar and the format, so the finding transfers to the next month rather than describing the last one.
Measuring Organic Social Honestly
Organic reach has been falling across every platform for years, which makes follower count and impressions poor measures of whether the channel is working. We hold it to what it can actually influence.
Depth over reach
Saves, shares and messages say more than likes, because they represent intent to return or to act. A post with modest reach and a high save rate is doing more for you than the reverse.
Branded search and direct traffic
Sustained organic social shows up as growth in people searching your name and arriving directly. It is one of the clearest available signals that the channel is building recognition rather than filling a calendar.
Conversations that become enquiries
For a lot of brands, direct messages are a real sales channel. We track what arrives, how quickly it is answered and what it turns into, which is often the most commercially useful number on the report.
What Social Gives the Rest of the Plan
Organic tests what paid scales
The organic feed is the cheapest testing ground available. Formats, hooks and propositions can be tried without media behind them, and the ones that earn shares and saves on their own are strong candidates for paid budget. Running both in one team means that finding moves in days rather than being noticed a quarter later.
It feeds search and AI visibility
The questions people ask in comments and messages are search queries in a different form, and they make excellent content briefs. Social presence also contributes to how consistently a brand is described across the web, which is part of what determines whether an AI assistant names you when someone asks for a recommendation in your category.
It gives content and CRM something to work with
Community activity produces the material other channels need: customer questions for the FAQ, user content for product pages, and the language your audience uses about your product, which usually reads better than anything written internally.
Social Media in Regulated Categories
Organic posts carry the same advertising obligations as paid ones, and community replies carry them too. In pet and animal health, a well meant answer to a customer question can cross into a claim that Veterinary Medicines Directorate requirements do not allow. We work with agreed response frameworks so the person replying at four in the afternoon knows what can be said and where to route the rest.
See our pet and veterinary workTell Us What the Channel Should Be Doing
Building an audience for a launch, supporting a community you already have, or taking a channel off the hands of a team that no longer has time for it. Tell us the objective and what you can produce, and we will come back with a plan you can actually sustain.
Start a conversationSocial Media Questions, Answered
How much should we be posting?
Less than most calendars assume, and more consistently. Every platform rewards regularity over bursts, so the right cadence is the one you can sustain through a busy quarter. For most brands that is a few considered posts a week per channel plus daily community activity, rather than something every day on four platforms.
Should our leadership post, or just the brand account?
Both, doing different things. Personal accounts reach further on platforms that favour people over pages, and they carry credibility a brand account cannot. The brand account holds the consistency and the service function. The practical question is how much time your leadership can commit, and it is better to plan for an honest amount than an aspirational one.
Can you work with our in house social manager?
Regularly. Sometimes we set the strategy and produce content while they publish and handle the community, sometimes the reverse. What matters is agreeing who approves what, because social is the channel where an unclear approval route shows up publicly.
What do you need from us each month?
Visibility of what is coming: launches, events, stock changes and anything the community will ask about. Access to product and people for content capture. And one person who can approve quickly, because social rewards a fast reply more than any other channel.
How quickly does organic social produce results?
Community response changes within weeks, audience growth and branded search take months. If you need volume before then, that is a paid social objective and we would say so rather than promise organic can do it.
Do you handle complaints and negative comments?
Yes, within an agreed framework. Most negative comments are service issues that are best answered publicly, briefly and then moved to a private channel. The ones that need legal, clinical or regulatory input are routed to you with a holding reply, and that routing is agreed before it is needed rather than during.
