The Client

CPC Cares, a leading UK-based pet crematorium service with over 45 years of experience, dedicated to providing dignified farewells for beloved companion animals.

The Mission

To modernise CPC’s brand identity for a contemporary audience while preserving the core elements that made the brand recognisable and trusted.

The ecollective approach

We delivered a full brand refresh that respected CPC’s legacy while preparing it for the future. This included:

  • Logo redesign: We refined the logo to maintain recognisability, while introducing a sleeker, more modern aesthetic.
  • New colour palette: A fresh, cohesive colour scheme brought new energy and visual consistency to the brand.
  • Website revamp: The site was redesigned to be cleaner, more user-friendly, and aligned with the updated branding—ensuring a seamless digital experience.

The Results

  • A modernised brand identity that honours CPC’s legacy 
  • A more engaging and consistent visual presence 
  • A revitalised website that better serves CPC’s audience and supports future growth 

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More examples of our beautiful work

Curious about how we bring ideas to life? Explore our case studies to see how we’ve crafted impactful campaigns and delivered results for clients across industries.