Invivo

The Client

Invivo, a leader in microbiome and healthcare innovation, offering advanced diagnostics and therapeutics to support human health.

The Mission

To support the UK launch of Invivo’s new GI test by developing a seamless, data-driven CRM journey that would engage healthcare professionals, simplify booking, and ensure a cohesive customer experience across platforms.

The ecollective approach

We designed and delivered an end-to-end CRM solution to ensure maximum launch impact:

Strategic email journeys: We mapped, wrote, and built sophisticated email flows that guided users through the new GI test offering, from awareness to action.

Seamless tech integration: Leveraging Appointedd for call scheduling and using Zapier to connect Klaviyo with Microsoft Dynamics, we created a frictionless backend to support the user experience.

International collaboration: We coordinated across UK and Australian time zones to develop website assets and launch an advocacy journey that extended the campaign’s reach and built credibility.

The Results

A well-executed, multi-platform CRM journey

Strong user engagement and uptake during launch

Streamlined customer experience supporting brand credibility and growth in the UK market

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