Vet Sustain and VetSalus – partner organisations committed to supporting sustainability and education in the veterinary sector.
To grow the online presence of both Vet Sustain and VetSalus, building high-quality, engaged audiences across social platforms with the long-term goal of driving awareness, conversions, and programme sign-ups from veterinary professionals.
We delivered tailored social strategies for both brands, combining organic content development with targeted paid campaigns. Each strategy was aligned to brand-specific goals but underpinned by a shared objective: to turn awareness into meaningful action.
Vet Sustain: One Year of Growth
The mission: Raise awareness of Vet Sustain and grow a relevant audience to support course sign-ups and future paid activity.
The ecollective approach: We delivered a year-long programme of consistent, strategic content across platforms, complemented by smart paid campaigns to convert engaged followers into course participants.
The results:
Facebook:
LinkedIn:
Outcome:
A significantly expanded social presence and a community primed for future lead generation and conversions.
VetSalus: A New Platform with Fast Traction
The mission: Launch VetSalus’ social presence and replicate the growth and engagement success seen with Vet Sustain – building an audience interested in educational offerings.
The ecollective approach: We launched VetSalus on Facebook in September 2024, immediately implementing a strategy focused on rapid growth and early conversions through targeted content and paid support.
The results:
Facebook:
LinkedIn:
Outcome:
In just a few months, VetSalus has built a highly engaged audience with early signs of strong conversion potential.
The Results (combined impact):
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